Target Market

According to the fact that the destination is quite undeveloped and far from the downtown, it might be inconvenience. If I select Thai people, it might not suite with them because many of Thais mind discomfort and want to travel to other countries. If traveling in Thailand, they might go to places well-known.

Therefore, my target market is foreigners, such as Australian, who are true travelers. Most of them are experiential and adventurous. Their trips are driven by difference and independence. They will find places where are different and challenging to them. They want to experience any destination in depth such as, local culture. In addition, as the home stay is small, it is will be attracted this kind of travelers because they do not want to seek other tourists. According to my expeirence, true travelers are willingly and easily to spend money as long as the price os not too high, because they feell that the place they go are unique.

All in all, the true traveler type is the best target I need to get.

Web 2.0 is a new generation of website that visitors can participate in, not just look and read the website. It seems like Web 2.0 creates a community or social network on the Internet. Therefore, it is very useful for any business.

Marketing
Web 2.0 is a kind of niche marketing. Visitors can create their own contents on some websites they go to, such as Myspace, YouTube, and Ebay. So there will be a lot of database that can be used in marketing.

Advertising
In the past, one had to create his own website to advertise his products. If people want to know those products, they needed to go to the website. However, they do not need to go to the website, but any search engine. Then they will get a lots of websites related to what they are wanting. They may experience some website having video clips showing how to use a product, such as YouTube.

Buying and Selling
Web 2.0 helps sellesr to reduce costs so that their products will be cheaper. For example, people can buy things from other countries through Ebay. It is very convenience. And sellers do not need to pay any transpotation cost and comissionsa for a middleman.

Promotion
Sellers can use the word-of-mouth strategy to promote their products through any Blog. They do not have to pay for ads on TVs. People may buy or not buy things when they read from any blog because it is experience from ones using it.

Information
Sellers can post details or infomation of their products on the websites of them, no need to print out lots of brochures and give it to customers.

Advertising

I will promote MUIC on Dek-d.com website. The reason is the there are lots of teenagers visiting this well-known site every day. The website claims that it is the online teenage society. According to its statistics, 60% visiting are those in secondary schools, 30% are in universities, and 10% are teachers and parents. There are people viewing this website more than 1 million per day. In addition there are many education things posted in Dek-d such as, Hot tutor, Education and Admission, and school web boards. So I believe that we can attract teenagers about MUIC through Dek-d.

To advertising in this website, it costs from 200 to 255,000 baht, depending on which kind of banners you want and where you want it to be shown.



Reference: www.dek-d.com

TPS

TPS is information system collecting, storing, and modifying transactions of a company for a daily routine. In any business, it is all about money so that there has to secure and record daily transactions. Each type of TPS has many steps to do before completing. Moreover, each step will create measurements which could be used to monitor and control a business.

An example of TPS that can be used in F&B Department is EFTOPS (Electronic Funds Transfer at Point of Sales). When there is a transaction, prices are typed in. Then a credit card is made, and a receipt is shown to the customer (via a screen or printed). The database and bank balance is updated